Interactive Marketing – Is That Really Where It’s At?


iStock_000000307584XSmallIt shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:


103776

As eMarketer points out, while 29% of the marketers surveyed were unsure if digital marketing ROI would turn a profit or not, only 7% believed that digital marketing would be less profitable than previous years.

Tell us something we don’t know, right?

It seems to us that if online sales are up, as we report in this post, it’s only natural to assume that interactive ROI will increase too. Unless, of course, some marketers are made of money and are pumping more cash into online efforts than they expect to recapture.

Maybe those are the folks who make up the 22% who indicated they would funnel money from traditional media to the digital space this year. But for that faction, the issue then becomes how to measure the ROI since a lot of newer platforms aren’t yet measurable.

Which begs an important question: How do they know it’s working?

The answer is simple: They don’t.

Perhaps they should give Nesquik a call. They seem to have a handle on things.

Advertisements

1 Response to “Interactive Marketing – Is That Really Where It’s At?”


  1. 1 sandyburn May 29, 2009 at 10:11 am

    Hi George and Gabe
    Very interesting info
    Buena suerte!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s




Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

We're Getting Popular!

  • 30,429 visits!

George’s Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Gabriel’s Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Categories

Advertisements

%d bloggers like this: