Coffee Break: Online PR, Twitter, and the New York Times

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us. 🙂

Below are my links for today.  Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!


1. Spinning the Web: P.R. in Silicon Valley
Published: July 5, 2009
Public relations gurus are courting influential voices on services like Twitter to endorse new companies, Web sites or gadgets, perhaps forever altering their roles.

2. Lead Us to Tweet, and Forgive the Trespassers
Published: July 5, 2009
Many churches are trying to embrace social media networks, but it has been an uneasy alliance thus far.

3. Stereo for One: A Brief Unaccompanied History
Published: July 5, 2009
Decades before iPod, there was Walkman. And before that, car horns and bird song.

4. Facebook’s Easy Virtue: ‘Click-Through Activism’ Broad but Fleeting
By Monica Hesse
Published: July 2, 2009
Facebook activism, the trendy process by which we do good by clicking often, was in its full glory last week after the death of Iranian student Neda Agha Soltan, killed by gunfire in the streets of Tehran.


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