3 Responses to “How Long Will Your Free Content Ride Last?”

  1. 1 Shaya July 7, 2009 at 1:44 pm

    While I see the point – I don’t think it makes much sense. Like anything else, just as these social networking sites evolved and developed, so too will the way people advertise. For example, the networks that now stream their shows online don’t show it for “free” either, they have 3-5 short 15-30 second commercials interspersed throughout the show. Frankly – I’d much rather watch an HD stream online (especially since I can hook it up to my HD tv) and endure 5 short commercials, than to sit and watch it “live” with no ability to fast forward and sit through ALL those commercials – even with DVR when you can skip over it, you waste plenty of time having to stop and rewind at the right moment….

    I think it’s all about evolving and changing with everything else. If the medium changes, then the method should too.

  2. 2 Gabriel July 22, 2009 at 11:38 am

    The methods for funding TV shows and other content will definitely evolve. The problem is, I think, that we’re in an alignment period where consumers, content providers, and advertisers are all still figuring out what we want and what we should expect. Right now the New York Times has started experimenting again with pay-for-content models. I think everyone is still figuring it out. Interestingly, the publishing industry has been dealing with some of these issues for a while. Hard covers make a lot more money than paper-backs, and the industry rolls out paperbacks on a later schedule to try to shape the marketplace and consumer behavior. They’re doing the same thing with releases for Amazon’s Kindle and other eReaders.

  1. 1 Is YouTube Destined for the Dot-Com Graveyard? « Hiring The Internet Trackback on July 27, 2009 at 2:13 pm

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