Coffee Break: Blogs, Mommies, and Product Marketing

As you’ve noticed, we’ve switched Morning Coffee to Coffee Break since we don’t get the posts up first thing in the morning.

Here’s an article worth reading if you’re looking for an explanation of how Blogs work for marketing.  This is about one aspect: the product review.  It’s a good explanation of both how blogs have become important, and explores the mommy blog “phenomenon” that you’ve probably been hearing about.

Happy reading!

Published: July 13, 2009
When a blogger recommends a product a company has handed her or him, how much disclosure are readers owed? Even the Federal Trade Commission wonders.


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1 Response to “Coffee Break: Blogs, Mommies, and Product Marketing”

  1. 1 Coffee Break: Blogs, Mommies, and Product Marketing « Hiring The … Trackback on July 13, 2009 at 4:52 pm

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