Pros and Cons of Becoming a YouTube Partner – Revisited!

YouTubePartnerDue to the overwhelming amount of traffic we’ve received on one post in particular – “8 Advantages and Disadvantages of Being a YouTube Partner” – we thought we’d offer up a second helping on insight and info on this topic.

The first time around we outlined a few of the advantages – greater exposure, how ad revenue sharing can make you money, and neat-o page customization – and a few of the disadvantages, such as the language and location restrictions and copyright ownership.

Before we get into the pro and cons of partnering with YouTube, however, it’s important that you understand what a partnership with YouTube is. In a nutshell, partnering with the video-sharing site allows you to share in revenue-generating opportunities. Some of the benefits include sharing revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money, participating in co-marketing & branded entertainment opportunities with top brand advertiser, and utilizing your own sales to sell your own ads.

That all sounds well and good considering the enormous reach of YouTube, facts that the Google-owned operation happily points out:

  • People are watching hundreds of millions of videos a day on YouTube, and uploading hundreds of thousands of videos daily.
  • YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. (Nielsen NetRatings, December 2008)
  • YouTube attracted over 300 million unique video viewers across the world in December 2008. (Nielsen NetRatings, December 2008)
  • YouTube is the #2 Search engine in the world, after Google and before Yahoo! (comScore, October 2008)

Of course, there are lots of good things to gain as a YouTube partner – based on those statistics alone. But there’s another side of the partnership that YouTube doesn’t talk about – and rightfully so.

Although, it’s not entirely YouTube’s fault. Each partner has different content, and each partner will have a different experience. While these advantages might help one partner get ahead, it’s the disadvantages that will leave others behind.

Of course, we would be remiss if we didn’t shine a light onto the underwhelming side of being a YouTube partner – the con, if you will (no pun intended).

You don’t have to take our word for it. Here’s a video from a YouTube Partner about his experience:

And there you have it.

The conclusion that we’ve come to after reviewing all of the evidence is that – like most things – a YouTube partnership may work well for some and it will likely not work very well for others. The good news is that there’s plenty of information available to help you make the right decision on becoming a partner.

If you have a different take on the situation – whether you’ve been a partner in the past or are currently a partner – let us know your experience. We understand that there’s two sides to every coin – advantages, disadvantages, pros and cons – and we like to hear from those of you out there who have firsthand knowledge one way or the other.


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