Holiday e-Card Rundown

We’re a couple of weeks into the new year already, but I trust nobody will complain if I take a moment (now that I have one) to do a quick roundup of some of the holiday e-cards we worked on over the recent festive season.

Our approach this year was to create unique and funny cards that people enjoy getting and would remember seeing. Our e-cards generally get about the same open rates as other emails we do for the same company, but they consistently got higher forward rates. For some background on what we’ve done in the past, check out last year’s post on the subject.

On to the pretty pictures.

For WiseCounsel LLC, a legal staffing firm, we put together a cartoon about one of their employees gracefully dealing with an unusual staffing request: WiseCounsel Holiday Cartoon

For our friends at the Coleman Center (a gorgeous meeting space here in NY), we wondered what sort of corporate training seminars the North Pole staff might have to attend leading up to the holidays.

Coleman Center Holiday Cartoon

And for our own internal card, this year we thought it might be fun to share some of the back and forth editing and deliberation that we go through, everytime we put out one of these. I have a feeling that this will seem very familiar to some of you…

VisibleU Holiday E-Card

We thought the art was cool enough (please, stop applauding, I’m blushing) that we put up a desktop wallpaper based on it. It’s still online if you’re interested, and you’re the sort of person that hasn’t taken down their tree yet:

Frankly, there aren’t too many parts of my job that are this much fun. A holiday card is often the one time that you really take a moment to talk to your customers without trying to sell them anything. Maybe because of that, many of the holiday emails we got were hastily thrown together and forgettable. But we’re strong believers in the importance of taking the relationship you have with your customers seriously, and not skimping when you have an opportunity like this to lay a solid foundation. And if you can make someone giggle when they open your email, well, that can’t be bad, can it? Maybe they’ll even decide to share it with someone.

Some other people’s thoughts we were reading on the subject of holiday cards:

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