Words Matter in Website Copy


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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.

When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.

When it comes to SEO copy writing services and navigating the copy writing market, it can be hard to give voice to what you’re looking for. That’s when you find yourself seeking out language to describe the style your after. And that’s when most of us get into language that make the people we’re interviewing or have already hired tilt their heads quizzically and say “uhhhhh, okaaaay.”

Then hands start flying and voices rise, and, well, no one gets what they want. That’s also when you might start looking to do the work yourself and search for “10 steps to high quality copy writing” and “copy writing tips for beginners” and other articles on small business website content writing. After all, you went to college and write beautifully. And with advertising copy writing rates where they are, frustration high, and creative copy writing often feeling a little too “creative”, its easy to start thinking you can do it yourself.

Well, as with everything else in marketing, you need a plan. Copy writing strategies are important because, if nothing else, they force you to ask “What content do I use on my website and what content should I use on my website?” And choosing content for your website is critical to your site’s success.

Whether you’re tackling general web site copy writing or specifically SEO copy writing you need a strategy, you need some high quality website copy writing services in your corner, and you need language to describe what your looking for. Start by reading this fantastic article “Words that Zing” by Colleen Jones. Then do a thorough website content evaluation.

We offer our clients a lot of tips on writing website content, and guidelines for website content. But the key factors are know what you’re trying to accomplish, and being able to communicate that to your copywriter. Hopefully that copywriter is us – but that’s another story 🙂

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1 Response to “Words Matter in Website Copy”


  1. 1 Copywriting Formula July 17, 2010 at 1:44 am

    Well I guess I know what copywriting formula is all about now. Thanks.


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