Archive for the 'BtoB' Category

How Web 2.0 Technologies Took Over the 2000s

6a00d8346082fd69e200e5549177268834-800wiAnother year is quickly coming to a close.

But it’s not just any year to which we’re saying so long. It’s the last year in a tumultuous decade that defined (and in some cases) redefined how we’ll do business into the foreseeable future.

eMarketer released a study recently, based on the results of McKinsey Quarterly’s “Global Survey,” on measuring the business effects of Web 2.0. What they found just about sums up the past 10 years of technological advances in business best practices, considering that much of what’s on this list didn’t exist when the ball dropped on the very last second of 1999 – several technologies were a boon for relationships among employees as well as with customers and external partners.

Take a look at the results after the jump.

Continue reading ‘How Web 2.0 Technologies Took Over the 2000s’

Using LinkedIn to Build Your Small Business

imagesOver at “The Internet Strategist,” one of Inc. magazine’s featured blogs, writer Maisha Walker has been hard at work on a series of posts dedicated to helping small businesses use LinkedIn as a sales tool.

Everyone has their own way of using the site to his or her advantage, but Walker’s list of power tools is great for anyone using LinkedIn to cultivate new business, network or keep up with existing contacts – and the competition.

Take a look at this comprehensive rundown of what you may or may not be doing to make the most of your presence on the professional networking scene.

Once you’ve studied it – and thought of ways to integrate the techniques into your own marketing strategy – feel free to read some of the LinkedIn success stories Walker has uncovered.

Just think … with the proper attention to detail, someday soon a similar story could be yours!

Continue reading ‘Using LinkedIn to Build Your Small Business’

MIT's Pattie Maes Talks 'Sixth Sense'

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT's Pattie Maes Talks 'Sixth Sense'’

MIT’s Pattie Maes Talks ‘Sixth Sense’

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT’s Pattie Maes Talks ‘Sixth Sense’’

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.


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