Archive for the 'PR' Category

Coffee Break: Online PR, Twitter, and the New York Times

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us. 🙂

Below are my links for today.  Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!

-Gabriel
Continue reading ‘Coffee Break: Online PR, Twitter, and the New York Times’

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Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

Have you already gotten that special someone the perfect arrangement of Valentine’s Day flowers?  Have you gotten them the kind of flowers that say, “I love you?” If not, then come one and come all!

We are very pleased to introduce the new face of Rachel Cho’s dazzling online flower shop!

With Valentine’s Day a little over a week away, we are extremely excited to announce the launch of Rachel Cho’s new website. Together with Rachel, we at Visible Shops revamped the site to communicate new emotion, style, features, and crisp photography that get at the heart of what Rachel and her online flower shop represent. Passion, love, happiness and excitement are just a few examples of what her brand excels at and embodies.

Rachel Cho's Redesigned Website

Rachel Cho's New Website

Shimmering red roses, creamy orchid blooms and tantalizing tulips are just some of the tools with which Rachel creates her visionary floral arrangements. Customers can get involved and request pre-arranged or custom bouquets online to craft those beautiful floral arrangements they have been imagining for their friends, family and loved ones.

Continue reading ‘Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop’

Don’t Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don’t Underestimate the Power of Offline Marketing’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’

A Little Holiday Gratitude Can Go a Long Way

UPDATED:  WE thought we should add our own holiday greeting email for you to see:

Internet Marketing Firm Holiday Greeting

Internet marketing at holiday time isn’t just about percentages off and free-shipping coupon codes.

Sometimes (biiiiig emphasis on sometimes), customers are content with a greeting that simply shows a measure of gratitude for their loyalty.

Take a look at our first example below. It’s a newsletter-type e-mail that we sent on behalf of The Coleman Center, a client that offers meeting space within its Manhattan-based meeting and conference center.

colemancenter_thanksgiving

The Coleman Center isn’t a client for which we send e-mail discounts on their services. Their business just doesn’t lend itself to that kind of marketing. But, because its guests extend a generous amount of resources to hold their meetings at the center, we decided that a holiday greeting was in order to show appreciation. With an open rate of 26.8%, this campaign was a success in spreading cheer and well wishes while helping keep the center on the minds of its constituents.

The second holiday message we sent was for a new client called Air Charter Services. ACS approached us with a general idea for a humorous greeting. After our illustrator created the art, we wrote several funny tag lines, ultimately settling on the copy below.

Continue reading ‘A Little Holiday Gratitude Can Go a Long Way’

Testimonials To Bump Up Your Bottom Line

testifyWe just loooove these quick “Get to the Po!nt” gifts that MarketingProfs – marketing resources for marketing professionals – send us every few days.

Recently we received one on testimonials and how they can enhance your Web site and your business’s bottom line. Peruse it below. We think you’ll find the article informative.

Continue reading ‘Testimonials To Bump Up Your Bottom Line’

Surprise! Oprah = Higher Open Rate

oprahemail1The results of a last-minute e-mail campaign earlier this month for client Sarabeth’s Kitchen just goes to show that send days and times are all relative. Especially when Oprah is involved.

When we learned that Sarabeth’s Legendary Spreadable Fruit was featured in the current issue of O, The Oprah Magazine as one of Oprah’s Top 10 All-Time Favorite Gifts, we knew we had an opportunity on our hands. Thus, we wasted no time putting together an e-mail deal to celebrate this special recognition. Along with the requisite quote from Oprah herself heralding the brand as “the only jams I have in my house,” the e-mail offered 10% off a Sarabeth’s order of $50 or more with coupon code “OPRAH08” at checkout. The e-mail was sent on a Tuesday – which also happened to be a federal holiday – at 6 p.m. The subject line read, “An Oprah All-Time Favorite Gift: Sarabeth’s.” Additionally, we created a sense of urgency by limiting the campaign to three days, ending at midnight that Friday.

The open rate was better than expected at just shy of 30%. Of those who opened the e-mail, almost 20% clicked through links that led to Sarabeth’s home and products pages. To put these percentages in perspective, the open and click-through rates are among the best results we’ve seen from a Sarabeth’s e-mail, and the number of total people who opened the e-mail is the highest from any of their campaigns.

All in all, we couldn’t have expected a better outcome from a spur-of-the-moment campaign – the success of which was undoubtedly driven by analyzing the results of Sarabeth’s past campaigns and, of course, the power of Oprah.


Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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