Archive for the 'Search Engine Optimization (SEO)' Category

Words Matter in Website Copy

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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.

When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.

When it comes to SEO copy writing services and navigating the copy writing market, it can be hard to give voice to what you’re looking for. That’s when you find yourself seeking out language to describe the style your after. And that’s when most of us get into language that make the people we’re interviewing or have already hired tilt their heads quizzically and say “uhhhhh, okaaaay.”

Then hands start flying and voices rise, and, well, no one gets what they want. That’s also when you might start looking to do the work yourself and search for “10 steps to high quality copy writing” and “copy writing tips for beginners” and other articles on small business website content writing. After all, you went to college and write beautifully. And with advertising copy writing rates where they are, frustration high, and creative copy writing often feeling a little too “creative”, its easy to start thinking you can do it yourself.

Well, as with everything else in marketing, you need a plan. Copy writing strategies are important because, if nothing else, they force you to ask “What content do I use on my website and what content should I use on my website?” And choosing content for your website is critical to your site’s success.

Whether you’re tackling general web site copy writing or specifically SEO copy writing you need a strategy, you need some high quality website copy writing services in your corner, and you need language to describe what your looking for. Start by reading this fantastic article “Words that Zing” by Colleen Jones. Then do a thorough website content evaluation.

We offer our clients a lot of tips on writing website content, and guidelines for website content. But the key factors are know what you’re trying to accomplish, and being able to communicate that to your copywriter. Hopefully that copywriter is us – but that’s another story 🙂

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Study Shows Demographic Differences in Internet Marketing Priorities

linked_in_logoA recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.

In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:

-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!

Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.

Continue reading ‘Study Shows Demographic Differences in Internet Marketing Priorities’

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.

Wolfram Alpha: Like Meth to a Mathematician

WolframAlpha3We first heard about Wolfram Alpha – a new “computational knowledge engine” – in an article on CNN.com about a new era of Internet search that we may be entering. The article lists sites like Twine and hakia – among others with unique qualities – which try to personalize searches, separating out results you would find interesting, based on your Web use. But Wolfram Alpha piqued our interest for two reasons: 1) we haven’t come across a search engine as comprehensively computational as Wolfram Alpha, and 2) we have a love-hate relationship with long division. Math is our nemesis.

Not everyone is singing Wolfram Alpha’s praises, however. This article on PCWorld.com by 49.96-year-old writer David Coursey, posted earlier today – when Wolfram Alpha officially launched – suggests that the engine may not be the “cyber wonderbrain” some might have expected.

Still, it’s pretty remarkable. And unless you have a tiny clone of Albert Einstein tucked away in your pocket protector, it will likely be useful at one point or another.

As an example, we’re picked a random date in time – June 17, 1984. When we entered that date into Wolfram Alpha, this is what we got:

Continue reading ‘Wolfram Alpha: Like Meth to a Mathematician’

More Global Internet Statistics Coming Your Way

StatCounter recently (march 3rd, 2009) launched a new “GlobalStats” site, making all of their aggregated internet usage stats available for public consumption. This is not the first of its kind, but StatCounter’s contribution is a good one.

Statistics on internet usage consistently rate among the highest read posts on HiringTheInternet and are often searched for.  We like ’em too.  The more services provide thiskind of information, the better we’ll be able to accurately assess the use of the Internet.

The interface is clean and easy to use, and they’ll let you download a CSV (you can open this in MS Excel or Apple Numbers) with raw numbers. Continue reading ‘More Global Internet Statistics Coming Your Way’

Is Inbound Marketing the Dawn of a New Era?

inboundmarketingvenInternet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers.

In fact, the folks at Hubspot have so much confidence in their position that they’re calling this shift “a new era of marketing on the web.” Snazzy.

And even though we’re still holding a grudge against Hubspot for recently doubling its monthly fees, we tend to agree that these tight financial times are causing marketers to turn to thriftier means of bringing in new business.

Continue reading ‘Is Inbound Marketing the Dawn of a New Era?’


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