Archive for the 'site of the day' Category

Teux Deux: Planning for greatness

Teux Deux task list managerGood marketing takes planning. And good planning takes knowing all the different tasks you need to do and then systematically getting them done.

For most of us, this involves creating a to-do list. I used to write my to-do lists on a napkin which was great until someone accidentally used it to clean up a soda spill.

Continue reading ‘Teux Deux: Planning for greatness’

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MarketingCharts Help with Internet Research

hitwise-2009-september-print-media-websitesIf you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

Continue reading ‘MarketingCharts Help with Internet Research’

Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age of the Careerbuilder monkey.

In 2006, Careerbuilder created an award-winning viral email campaign called Monk-e-Mail by using its popular “monkey” TV creative and adapting it for online use. By using compelling creative and spending zero media dollars , Careerbuilder was able to craft an incredibly successful viral email campaign. To this day, Careerbuilder’s viral campaign is still running strong and has been sent from user-to-user and parodied countless times. Your business can learn from Careerbuilder when putting together its own viral campaign.

Careerbuilder’s Viral Monk-e-Mail Campaign Background

The Monk-e-Mail Creative:
Careerbuilder’s viral campaign creative featured a landing page to attract customers using its established “Working With Monkeys” creative. The page directed you to create a custom accessorized monkey (wigs included!), record a message, and send it to your friends, family, or coworkers for their amusement.

Career Builder's Monk-E-Mail Site

Career Builder's Monk-e-Mail Site

The Monk-e-Mail Media:
With a media budget of $0  dollars, the only way to hear about Monk-e-Mail was to receive an email from a friend, hear about it via word-of-mouth, find it through Careerbuilder’s website, or read about it in the press.

Continue reading ‘Welcome To An Award-Winning Viral Campaign!’

Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

Have you already gotten that special someone the perfect arrangement of Valentine’s Day flowers?  Have you gotten them the kind of flowers that say, “I love you?” If not, then come one and come all!

We are very pleased to introduce the new face of Rachel Cho’s dazzling online flower shop!

With Valentine’s Day a little over a week away, we are extremely excited to announce the launch of Rachel Cho’s new website. Together with Rachel, we at Visible Shops revamped the site to communicate new emotion, style, features, and crisp photography that get at the heart of what Rachel and her online flower shop represent. Passion, love, happiness and excitement are just a few examples of what her brand excels at and embodies.

Rachel Cho's Redesigned Website

Rachel Cho's New Website

Shimmering red roses, creamy orchid blooms and tantalizing tulips are just some of the tools with which Rachel creates her visionary floral arrangements. Customers can get involved and request pre-arranged or custom bouquets online to craft those beautiful floral arrangements they have been imagining for their friends, family and loved ones.

Continue reading ‘Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop’

Don’t Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don’t Underestimate the Power of Offline Marketing’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’

VoxOx Wants to Be the Center of Your Attention

voxoxpic1It was bound to happen – the convergence of most methods of communication into one all-encompassing service.

Built by VoIP company TelCentris, VoxOx (available in beta version) brings seven methods of interpersonal contact – phone calls with fax capability, video conferencing, IM, text messaging, social networking, e-mail, and file sharing – together to create the last portal ever needed (it’s totally possible!) to communicate over the Internet.

As with all betas, there will be kinks to work out, but the prospect of VoxOx replacing all other applications (think about it – one window containing everything you need to conduct your personal and professional correspondences) is promising.

Author David Chartier, staff writer for the gaming site Ars Technica, has written this glowing review of VoxOx. Check it out. When you’re done, let us (and him) know what you think about this exciting new tech development.

Continue reading ‘VoxOx Wants to Be the Center of Your Attention’


Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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