Archive for the 'social marketing' Category

10 Marketing Strategies for a Small Business in 2010

Web site marketingTake a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.

You’re going to love it – so check it out and spread the word!

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Marketing a Small Business on a Tight Budget

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.

So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.

You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.

blobPeopleSo where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’

How Web 2.0 Technologies Took Over the 2000s

6a00d8346082fd69e200e5549177268834-800wiAnother year is quickly coming to a close.

But it’s not just any year to which we’re saying so long. It’s the last year in a tumultuous decade that defined (and in some cases) redefined how we’ll do business into the foreseeable future.

eMarketer released a study recently, based on the results of McKinsey Quarterly’s “Global Survey,” on measuring the business effects of Web 2.0. What they found just about sums up the past 10 years of technological advances in business best practices, considering that much of what’s on this list didn’t exist when the ball dropped on the very last second of 1999 – several technologies were a boon for relationships among employees as well as with customers and external partners.

Take a look at the results after the jump.

Continue reading ‘How Web 2.0 Technologies Took Over the 2000s’

Using LinkedIn to Build Your Small Business

imagesOver at “The Internet Strategist,” one of Inc. magazine’s featured blogs, writer Maisha Walker has been hard at work on a series of posts dedicated to helping small businesses use LinkedIn as a sales tool.

Everyone has their own way of using the site to his or her advantage, but Walker’s list of power tools is great for anyone using LinkedIn to cultivate new business, network or keep up with existing contacts – and the competition.

Take a look at this comprehensive rundown of what you may or may not be doing to make the most of your presence on the professional networking scene.

Once you’ve studied it – and thought of ways to integrate the techniques into your own marketing strategy – feel free to read some of the LinkedIn success stories Walker has uncovered.

Just think … with the proper attention to detail, someday soon a similar story could be yours!

Continue reading ‘Using LinkedIn to Build Your Small Business’

Pros and Cons of Becoming a YouTube Partner – Revisited!

YouTubePartnerDue to the overwhelming amount of traffic we’ve received on one post in particular – “8 Advantages and Disadvantages of Being a YouTube Partner” – we thought we’d offer up a second helping on insight and info on this topic.

The first time around we outlined a few of the advantages – greater exposure, how ad revenue sharing can make you money, and neat-o page customization – and a few of the disadvantages, such as the language and location restrictions and copyright ownership.

Before we get into the pro and cons of partnering with YouTube, however, it’s important that you understand what a partnership with YouTube is. In a nutshell, partnering with the video-sharing site allows you to share in revenue-generating opportunities. Some of the benefits include sharing revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money, participating in co-marketing & branded entertainment opportunities with top brand advertiser, and utilizing your own sales to sell your own ads.

That all sounds well and good considering the enormous reach of YouTube, facts that the Google-owned operation happily points out:

  • People are watching hundreds of millions of videos a day on YouTube, and uploading hundreds of thousands of videos daily.
  • YouTube is the number one video site on the internet and the 4th largest Internet destination in the world. (Nielsen NetRatings, December 2008)
  • YouTube attracted over 300 million unique video viewers across the world in December 2008. (Nielsen NetRatings, December 2008)
  • YouTube is the #2 Search engine in the world, after Google and before Yahoo! (comScore, October 2008)

Of course, there are lots of good things to gain as a YouTube partner – based on those statistics alone. But there’s another side of the partnership that YouTube doesn’t talk about – and rightfully so.

Continue reading ‘Pros and Cons of Becoming a YouTube Partner – Revisited!’

Is Social Networking Separated by Social Class?

092909_facebookrichThat’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.

4ba7f_facebookMySpace

Continue reading ‘Is Social Networking Separated by Social Class?’

Online Media Statistics from The Economist – "Shift Happens"

economist_logoLast month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

Continue reading ‘Online Media Statistics from The Economist – "Shift Happens"’


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