Archive for the 'Statistics' Category

Men Quicker to Drop Traditional Media, According to Recent Study

A few months ago we introduced you to Marketing Charts, a go-to resource for all kinds of marketing data.

In that post, we mentioned a study by TargetCast tcm that Marketing Charts featured, the results of which suggested that men are more likely to ditch traditional media in favor of digital. According to the consumer trend study, “men are more likely than women to say that the Internet has replaced their need to read printed newspapers and magazines, and also more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads.”

Perhaps it’s this study that Hulu’s banking on to keep its business model alive when it goes green (as in pay-per-view) next year. But we digress.

The study goes on to detail how engagement in both traditional and digital media differs by gender as well. “Overall, men generally are more willing than women to adapt their usage habits to incorporate more digital and online platforms as replacements for traditional media,” claims the article on MarketingCharts.com. “In addition to increased willingness to trade in traditional newspapers, magazines and TV for digital, 34% of men – compared with just 23% of women – say radio is not as relevant to them today because there are so many other sources for music.”

The difference, however, is not limited to gender. There’s an age gap also – specifically between ages 18 to 34 and 35 and older. The study reveals that:

  • Adults ages 18-34 are more likely to have replaced newspapers and magazines with internet content, while adults older than 25 are more likely to consider magazines and newspapers as valuable sources of information.
  • Adults ages 18-24 are more likely to say radio is not as relevant and that they prefer reading magazines online. This age group also indicates they don’t mind watching ads when watching TV programs online.
  • Adults aged 18-34 are more likely than other consumer groups to consider advertising on the internet influential in their purchase decisions.

See both charts after the jump. Continue reading ‘Men Quicker to Drop Traditional Media, According to Recent Study’

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Is Social Networking Separated by Social Class?

092909_facebookrichThat’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.

4ba7f_facebookMySpace

Continue reading ‘Is Social Networking Separated by Social Class?’

MarketingCharts Help with Internet Research

hitwise-2009-september-print-media-websitesIf you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

Continue reading ‘MarketingCharts Help with Internet Research’

Online Media Statistics from The Economist – "Shift Happens"

economist_logoLast month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

Continue reading ‘Online Media Statistics from The Economist – "Shift Happens"’

Why Isn’t Anyone ‘Flock’ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn’t Anyone ‘Flock’ing?’

Why Isn't Anyone 'Flock'ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn't Anyone 'Flock'ing?’

LinkedIn Poll: What’s stopping you from making more?

The Internet is obviously, a vital part of almost all business.  So why aren’t more people, especially in smaller businesses, getting more out of it?  We’ll ask a few questions over the next week to find out.  For today the question is simple:

What is your biggest road block to getting better results from your company?

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