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10 Marketing Strategies for a Small Business in 2010

Web site marketingTake a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.

You’re going to love it – so check it out and spread the word!


10 tips for 2010: The New Era of Communication Marketing

Download our new 8-page whitepaper guide FREE
Watch the video

Ten steps to greater exposure in 2010

  1. Strategy
  2. Link Building
  3. Community – Participate
  4. Community – Build
  5. Communicate – Blog
  6. Communicate – Email
  7. Make it Personal
  8. Talk the Talk
  9. Give it Time
  10. Review & Analyze

2010 is going to be great! Am I just an optimist? Nope. I simply have a plan for my marketing. 2010 marketing is going to be all about communication. “Wait!” you say. “2009 was all about communication!” It’s true, but 2009 was a year of introductions. Twitter really hit its stride and the fad calmed. Facebook exploded and has become practically ubiquitous. LinkedIn is no longer just a place for the technologically ambitious networker. The Mobile Web is something we’re all actually experiencing (Thank you Apple and Google). The past couple of years have been a tipping point for the Internet. We are now in a new era of interactivity and understanding. Across generations and levels of geekdom, the web and its 2.0/Social Media interactivity have become a part of daily life.

So for marketing, 2010 will be not about the hype, the fads, the technology. It will be about using these technologies to better communicate and connect with our markets. This is a year in which marketers and consumers are in sync when it comes to platforms and expectations. There will be amazing technological advances and new services for sure (The iPad, Google Buzz). But we have finally reached a widespread sense of comfort with both the technologies and styles of the interactive web.
Continue reading ’10 tips for 2010: The New Era of Communication Marketing’

Words Matter in Website Copy

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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.

When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.

When it comes to SEO copy writing services and navigating the copy writing market, it can be hard to give voice to what you’re looking for. That’s when you find yourself seeking out language to describe the style your after. And that’s when most of us get into language that make the people we’re interviewing or have already hired tilt their heads quizzically and say “uhhhhh, okaaaay.”

Then hands start flying and voices rise, and, well, no one gets what they want. That’s also when you might start looking to do the work yourself and search for “10 steps to high quality copy writing” and “copy writing tips for beginners” and other articles on small business website content writing. After all, you went to college and write beautifully. And with advertising copy writing rates where they are, frustration high, and creative copy writing often feeling a little too “creative”, its easy to start thinking you can do it yourself.

Well, as with everything else in marketing, you need a plan. Copy writing strategies are important because, if nothing else, they force you to ask “What content do I use on my website and what content should I use on my website?” And choosing content for your website is critical to your site’s success.

Whether you’re tackling general web site copy writing or specifically SEO copy writing you need a strategy, you need some high quality website copy writing services in your corner, and you need language to describe what your looking for. Start by reading this fantastic article “Words that Zing” by Colleen Jones. Then do a thorough website content evaluation.

We offer our clients a lot of tips on writing website content, and guidelines for website content. But the key factors are know what you’re trying to accomplish, and being able to communicate that to your copywriter. Hopefully that copywriter is us – but that’s another story 🙂

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Sales Associate Position

Position Available – Sales Associate
Company – VisibleU
Location – Mid-town Manhattan

Looking for a motivated sales associate to work with the Internet Marketing team at VisibleU. Our focus is on small to mid-sized business throughout the United States who want to improve their visibility online. We are projecting rapid growth in 2010 and you can be part of it. Send us your resume and tell us why you are the one for us.

Sales Associate

Sales Associates represent VisibleU to our prospect base. Primarily through phone & email they will develop a relationship with prospects and close New Business. Our processes are all Internet based and this gives us flexibility in your hours and location.


  • Close new business consistently at or above quota level.
  • Become an expert in Internet Marketing Strategies.
  • Champion our brand to the Small Business Market.
  • Follow up on leads from the Internet.
  • Build relationships with prospects to grow new business.
  • Build prospects through Local and Online Networking.
  • Participate in Sales and Marketing strategy meetings.
  • Initiate communication from qualified call lists as needed.


  • 2+ years of selling experience to New Prospects.
  • Experienced in selling within the Small to Medium business market.
  • Has consistently sold at or above the sales Quota.
  • Internet Savvy individual.
  • High energy, passion and desire to succeed.


B.A. or B.S. Degree. An M.B.A. Degree is a plus.

Things you should know about VisibleU:

Headquartered in mid-town Manhattan, we are an Internet Marketing company that serves the Small Business market sector. We focus on education, support and services. Our offerings range from online education to a fully outsourced Internet Marketing Department. We have a small company laid back management style and focus on results.

Teux Deux: Planning for greatness

Teux Deux task list managerGood marketing takes planning. And good planning takes knowing all the different tasks you need to do and then systematically getting them done.

For most of us, this involves creating a to-do list. I used to write my to-do lists on a napkin which was great until someone accidentally used it to clean up a soda spill.

Continue reading ‘Teux Deux: Planning for greatness’

Web Service Highlight: Emma

One of the main questions we get asked by our members is what sort of technology or service they should be working with. It wasn’t that long ago that you’d need an in-house development team to power your internet marketing. Now, there are so many good and reliable web services out there, that it’s entirely possible for a small business to get big business results without their own tech staff. We use a number of different online services here at VisibleU, and we can’t give you a much stronger endorsement than to let you know what we trust our own business with. So this will be the first in a series of posts where we highlight a web service or piece of software we use regularly.

Continue reading ‘Web Service Highlight: Emma’

Hear Gabriel Blau Twice this Month

In addition to George Hermann’s webinar with Cathedral Consulting this month, VIsibleU Co-founder and Internet Marketing Strategist Gabriel Blau will be speaking at two events this month.

AJWS-AVODAH Partnership book club

First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”

We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”

The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.

Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to!

Marketing Tactics that Get Results Webinar

Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.

Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.

Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.

Join us to learn what marketing initiatives are working:
– Online Marketing
– Relationship Marketing
– Passive Marketing
– Social Media
– Email Marketing
– Content Marketing

Click here to register for the webinar:

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Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website,, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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