Posts Tagged 'Ad Spending'

Survey Says More People Watching TV Online Than Ever Before

hulu021The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.

The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.

Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.

These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.

Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.

Find the full chart after the jump.

Continue reading ‘Survey Says More People Watching TV Online Than Ever Before’

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Internet Ad Spending: It’s going up while other advertising goes down

OK, this is one of those “Duh” and “We’ll see” articles.  Mediapost.com is reporting that ad spending is predicted to go down in all media except the Internet.  First of all, companies are never good at predicting what they will be spending in the future, especially more than a year out. 

I’d like to see what the predictions were three years ago and what the reality turned out to be.

Still, it is nice to see companies are expecting to increase online ad spending.  We’ll be happy to manage some of that!

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Internet Ad Spending: It's going up while other advertising goes down

OK, this is one of those “Duh” and “We’ll see” articles.  Mediapost.com is reporting that ad spending is predicted to go down in all media except the Internet.  First of all, companies are never good at predicting what they will be spending in the future, especially more than a year out. 

I’d like to see what the predictions were three years ago and what the reality turned out to be.

Still, it is nice to see companies are expecting to increase online ad spending.  We’ll be happy to manage some of that!

, ,

Internet Ad Spending: It's going up while other advertising goes down

OK, this is one of those “Duh” and “We’ll see” articles.  Mediapost.com is reporting that ad spending is predicted to go down in all media except the Internet.  First of all, companies are never good at predicting what they will be spending in the future, especially more than a year out. 

I’d like to see what the predictions were three years ago and what the reality turned out to be.

Still, it is nice to see companies are expecting to increase online ad spending.  We’ll be happy to manage some of that!

, ,


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