Teux Deux: Planning for greatness

Good marketing takes planning. And good planning takes knowing all the different tasks you need to do and then systematically getting them done.

For most of us, this involves creating a to-do list. I used to write my to-do lists on a napkin which was great until someone accidentally used it to clean up a soda spill.

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Holiday e-Card Rundown

We’re a couple of weeks into the new year already, but I trust nobody will complain if I take a moment (now that I have one) to do a quick roundup of some of the holiday e-cards we worked on over the recent festive season.

Our approach this year was to create unique and funny cards that people enjoy getting and would remember seeing. Our e-cards generally get about the same open rates as other emails we do for the same company, but they consistently got higher forward rates. For some background on what we’ve done in the past, check out last year’s post on the subject.