Posts Tagged 'applications'

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

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Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Style.com Adds Juice to Apple's iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

Continue reading ‘Style.com Adds Juice to Apple's iPhone With Couture and More’

Style.com Adds Juice to Apple's iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

Continue reading ‘Style.com Adds Juice to Apple's iPhone With Couture and More’

Style.com Adds Juice to Apple’s iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

Continue reading ‘Style.com Adds Juice to Apple’s iPhone With Couture and More’


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