Posts Tagged 'b2c'

The Best and Worst Online B2C Practices to Boost ROI in 2009

Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI?

Well look no further as we have numbers for your digestion.

Business to Consumer Marketing Best Practices

Business to Consumer Marketing Best Practices

According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned the highest ROI in the 4th Quarter of 2008. B2C marketers plan on increasing their budgets in these 3 areas of best practice.

The worst ROI happens to be the little blue blip at the bottom of the chart. Pop-ups and pop-unders are known as display advertising to the marketing world and confounded nuisances to the rest of the world. Surprisingly, only 30% to 40% of B2C online marketers ranked pop-ups and pop-unders as a best practice for ROI.

This chart should serve as a beacon for online marketers currently planning and revising 2009 budgets. Just follow the blue, brown, orange, pink, green and purple. It’s that simple.

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Take Our 2008 Online Marketing Survey

Red pencil and questionnaireRecently we conducted an in-person survey at the 2008 NY XPO, where we asked passersby – mostly SMB owners – about how Internet marketing is helping them meet their business objectives. The results were varied, but the survey itself was such a success that we decided to open it up to a larger audience.

So – before we analyze the acquired data and publish it in an upcoming e-newsletter, we hope you’ll take 30 seconds to complete this survey too. We’d love to hear how entrepreneurs from all over America approach Internet marketing. The survey is quick, easy and – if we do say so ourselves – sort of fun … if you’re into this sort of thing.

P.S. The results of this survey will be 100% anonymous. Your secrets are safe with us.


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Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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