Posts Tagged 'branding'

The New Branding of CBST.org

A couple of years ago we began work on a massive new site for Congregation Beit Simchat Torah (CBST) a synagogue in New York for LGBTQ Jews, their families and friends. The synagogue provides services of all kinds to a burgeoning community with lots of different interests and needs, and has a national and international presence in both the media, and among other organizations with which it works to pursue justice and equality for all. When we started, CBST was still using a mish mash of branding materials that had come into being over its 36 years.

With no branding guidelines to go with at the time, we worked with volunteers and staff to create a compelling look for the site. The site itself has amazing features and functionality, including it’s potential for growth (new features coming soon!). Everyone was proud of the work.

But over the past year CBST went through the process of creating a full brand strategy. (Yay!) Of course it was VisibleU’s job to apply it to the site, and we’re quite thrilled with the results. Take a look at the screen shots.

Step one back in 2008 was to build a new, organized, strong cbst.org that had the technology to expand to meet the needs of this dynamic community. Among those needs were multiple levels of authors and editors, podcasts, organized and dynamic site structure, potential for blogs, and so much more. The greatest challenge was presenting all of the many parts of the organization’s work and community.

The site launched to great response and has worked well over the past year or so. Now the site is newly updated to reflect the new branding (courtesy of the excellent folks at BigDuck). This wasn’t just a matter of changing a few colors. We had to make a lot of small adjustments so that the site didn’t simply reflect the new colors, but reflected the whole look and feel that the branding process came up with.

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Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

Is 'Tweeting' for the Birds?

twitter-imageWith all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this:

Continue reading ‘Is 'Tweeting' for the Birds?’

Is 'Tweeting' for the Birds?

twitter-imageWith all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this:

Continue reading ‘Is 'Tweeting' for the Birds?’

Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

Have you already gotten that special someone the perfect arrangement of Valentine’s Day flowers?  Have you gotten them the kind of flowers that say, “I love you?” If not, then come one and come all!

We are very pleased to introduce the new face of Rachel Cho’s dazzling online flower shop!

With Valentine’s Day a little over a week away, we are extremely excited to announce the launch of Rachel Cho’s new website. Together with Rachel, we at Visible Shops revamped the site to communicate new emotion, style, features, and crisp photography that get at the heart of what Rachel and her online flower shop represent. Passion, love, happiness and excitement are just a few examples of what her brand excels at and embodies.

Rachel Cho's Redesigned Website

Rachel Cho's New Website

Shimmering red roses, creamy orchid blooms and tantalizing tulips are just some of the tools with which Rachel creates her visionary floral arrangements. Customers can get involved and request pre-arranged or custom bouquets online to craft those beautiful floral arrangements they have been imagining for their friends, family and loved ones.

Continue reading ‘Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’


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