Posts Tagged 'Careerbuilder'

Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age of the Careerbuilder monkey.

In 2006, Careerbuilder created an award-winning viral email campaign called Monk-e-Mail by using its popular “monkey” TV creative and adapting it for online use. By using compelling creative and spending zero media dollars , Careerbuilder was able to craft an incredibly successful viral email campaign. To this day, Careerbuilder’s viral campaign is still running strong and has been sent from user-to-user and parodied countless times. Your business can learn from Careerbuilder when putting together its own viral campaign.

Careerbuilder’s Viral Monk-e-Mail Campaign Background

The Monk-e-Mail Creative:
Careerbuilder’s viral campaign creative featured a landing page to attract customers using its established “Working With Monkeys” creative. The page directed you to create a custom accessorized monkey (wigs included!), record a message, and send it to your friends, family, or coworkers for their amusement.

Career Builder's Monk-E-Mail Site

Career Builder's Monk-e-Mail Site

The Monk-e-Mail Media:
With a media budget of $0  dollars, the only way to hear about Monk-e-Mail was to receive an email from a friend, hear about it via word-of-mouth, find it through Careerbuilder’s website, or read about it in the press.

Continue reading ‘Welcome To An Award-Winning Viral Campaign!’

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Style.com Adds Juice to Apple's iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

Continue reading ‘Style.com Adds Juice to Apple's iPhone With Couture and More’

Style.com Adds Juice to Apple's iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

Continue reading ‘Style.com Adds Juice to Apple's iPhone With Couture and More’


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