Posts Tagged 'comScore'

Hallelujah! Cyber Monday Made Gains

womancybershoppingCyber Monday wasn’t a bust!

In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year.

And that’s not even the best news.

“People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co., in a recent article in amNewYork. “So while Cyber Monday is significant, I wouldn’t say today is the only day to track. People may opt to wait a little more.”

Validating Squali’s assessment, comScore spokesman Andrew Lipsman predicts that retailers will see a continued uptick in online sales until Dec. 15, as consumers rush to make sure gifts are shipped in time for the big day.

Continue reading ‘Hallelujah! Cyber Monday Made Gains’

How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google's Ad Planner May Affect User Privacy’

How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google's Ad Planner May Affect User Privacy’

How Google’s Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google’s Ad Planner May Affect User Privacy’

How Google Demonstrates E-Commerce Growth

Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back?

To answer the first question, investors had become jumpy due to a report issued by Bear Stearns (PDF) on February 26. The investment firm’s report was an alert based on statistics from a web analytics firm, comScore, which claimed that the number of domestic paid clicks were down by 0.3 percent. That day on Wall Street, Google’s stocks started out down $25 a share and continued dropping before bouncing back a little. Continue reading ‘How Google Demonstrates E-Commerce Growth’


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