Posts Tagged 'Design'

The New Branding of CBST.org

A couple of years ago we began work on a massive new site for Congregation Beit Simchat Torah (CBST) a synagogue in New York for LGBTQ Jews, their families and friends. The synagogue provides services of all kinds to a burgeoning community with lots of different interests and needs, and has a national and international presence in both the media, and among other organizations with which it works to pursue justice and equality for all. When we started, CBST was still using a mish mash of branding materials that had come into being over its 36 years.

With no branding guidelines to go with at the time, we worked with volunteers and staff to create a compelling look for the site. The site itself has amazing features and functionality, including it’s potential for growth (new features coming soon!). Everyone was proud of the work.

But over the past year CBST went through the process of creating a full brand strategy. (Yay!) Of course it was VisibleU’s job to apply it to the site, and we’re quite thrilled with the results. Take a look at the screen shots.

Step one back in 2008 was to build a new, organized, strong cbst.org that had the technology to expand to meet the needs of this dynamic community. Among those needs were multiple levels of authors and editors, podcasts, organized and dynamic site structure, potential for blogs, and so much more. The greatest challenge was presenting all of the many parts of the organization’s work and community.

The site launched to great response and has worked well over the past year or so. Now the site is newly updated to reflect the new branding (courtesy of the excellent folks at BigDuck). This wasn’t just a matter of changing a few colors. We had to make a lot of small adjustments so that the site didn’t simply reflect the new colors, but reflected the whole look and feel that the branding process came up with.

Welcome to the new home of Hiring the Internet

Welcome to the new home of Hiring the Internet

Surprise! Over the weekend, we’ve launched a whole new home for our marketing news blog. Everything that used to be over at hiringtheinternet.com can now be found all in one place here at visibleu.com.

Hiring the Internet’s been around since the beginning of 2007 (that’s forever in internet years) and we’re really proud of the loyal following of readers we’ve gained in that time. We get thousands of visits from people like you every month, looking for some advice or insight in web marketing. We’ll be continuing to give you everything you’ve come to expect with our new blog.

Our goal is to deliver a nicer experience, with easier access to both news about us, and our regular and super-informative and probably-researched articles on Internet Marketing.

A brief tour of our new features:

  • A slick new homepage at http://www.visibleu.com/web-marketing-blog/ where you can see our most recent posts highlighted (making use of some fun new CSS3 design tricks!)
  • Nice big images, both as lead-ins to our most recent posts, as well as in the headline for every post.
  • Re-organized and condensed categories. You can see them listed at the left. Each category has it’s own accompanying icon, that appears next to the title on every page a post is listed. Click an icon to see the most recent posts in that category.
  • All the old posts on hiringtheinternet.com have been seamlessly redirected to their new URLs. Good for our readers, and good for SEO. Everyone’s happy.

Like the new look? Hate it? We’d love to hear your feedback.

Is there really no page fold?

scrollThis has been all over Twitter lately – if you haven’t already seen it: http://www.thereisnopagefold.com/

People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who talks about designing around the fold a fair deal, I had kind of a squinty-eyed suspicious sort of reaction to these comments, but I also started thinking about it.

Continue reading ‘Is there really no page fold?’

Why Isn't Anyone 'Flock'ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn't Anyone 'Flock'ing?’

Why Isn't Anyone 'Flock'ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn't Anyone 'Flock'ing?’

Twitter Updates Its Home Page

I just saw the new twitter home page. Quite a different look. What do you think?

2009_new-twitter-home

MIT's Pattie Maes Talks 'Sixth Sense'

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT's Pattie Maes Talks 'Sixth Sense'’


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