Posts Tagged 'e-commerce'

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

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Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

Poll: Best Week for E-Commerce Holiday Sales

pollbadgeWe’ve written a lot about holiday marketing lately, and we figured it’s time to find out how other online marketers are faring in the face of the financial crunch.

As we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until earlier this week. Still, while conjecture and hypothesis is valuable, we’d like to get real results from real marketers .

Did you launch an e-campaign to boost holidays sales? Did you see more traffic on Cyber Monday versus Dec. 15 or later? Or maybe the week of Dec. 8 fared more favorable for you. Take our poll and let us know which week received the highest response rates for your campaigns.

Continue reading ‘Poll: Best Week for E-Commerce Holiday Sales’

Attention E-tailers: You're in for a Bumpy Sleigh Ride

Do you hear what we hear?

It’s the sound of cash registers closing as more consumers click their way into holiday debt.

Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it.

To be fair, as a nation we’re not eager to bequeath our Benjamins as “generously” – we’re going with that term since “absentmindedly” may be unsettling for some – as in the past (or so say industry analysts), but eMarketer’s Online Holiday Sales Forecast suggests that retail e-commerce sales will continue to grow. Take a look.

Continue reading ‘Attention E-tailers: You're in for a Bumpy Sleigh Ride’

Attention E-tailers: You’re in for a Bumpy Sleigh Ride

Do you hear what we hear?

It’s the sound of cash registers closing as more consumers click their way into holiday debt.

Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it.

To be fair, as a nation we’re not eager to bequeath our Benjamins as “generously” – we’re going with that term since “absentmindedly” may be unsettling for some – as in the past (or so say industry analysts), but eMarketer’s Online Holiday Sales Forecast suggests that retail e-commerce sales will continue to grow. Take a look.

Continue reading ‘Attention E-tailers: You’re in for a Bumpy Sleigh Ride’

Attention E-tailers: You're in for a Bumpy Sleigh Ride

Do you hear what we hear?

It’s the sound of cash registers closing as more consumers click their way into holiday debt.

Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it.

To be fair, as a nation we’re not eager to bequeath our Benjamins as “generously” – we’re going with that term since “absentmindedly” may be unsettling for some – as in the past (or so say industry analysts), but eMarketer’s Online Holiday Sales Forecast suggests that retail e-commerce sales will continue to grow. Take a look.

Continue reading ‘Attention E-tailers: You're in for a Bumpy Sleigh Ride’

What's in a (Domain) Name?

Nowadays, online shoppers expect companies to invest real time and money into their websites. Businesses must make sure they have covered all the basic features of a trustworthy e-commerce site. To name a few: a good About page, a reliable and easy checkout process, and indications that the company has made efforts to protect customer information.

Yet another important e-commerce aspect is currently increasing in value and scarcity: domain names. Continue reading ‘What's in a (Domain) Name?’


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