Small Business Internet Marketing
Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not.
Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at how the company was impacting the environment.
Continue reading ‘Corporate Green: Customers Care Whether You’re for the Environment’
Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not.
Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at how the company was impacting the environment.
Continue reading ‘Corporate Green: Customers Care Whether You're for the Environment’
Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not.
Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at how the company was impacting the environment.
Continue reading ‘Corporate Green: Customers Care Whether You're for the Environment’
As discussed before, greener business practices are possible at any office. And we know that Internet Marketing is a powerful alternative to traditional marketing practices such as posted solicitations, or as known by consumers “junk mail.” Continue reading ‘Positive Sustainable Marketing for Not-So-Green Products’
Considering how much energy computers can use up, it’s surprising to see how using the Internet can have an environmental benefit to it. Yet, there is a great deal of evidence to support that it does.
The most obvious upside is that the Internet saves paper. Much has already been commented on the extreme waste of junk mail. According to Forest Ethics, the amount of junk mail produced per year uses up 96.7 billion gallons of water and is equivalent to the carbon emissions of 3.5 million cars. Forest Ethics also notes that the recent years only saw an increase in junk mail, from 90.5 billion pieces in 2003 to 103.5 billion pieces in 2007. (It should be noted that catalogs are a problem as well, as many of them are ignored and tossed away.) Continue reading ‘Why Internet Marketing is Good for the Environment’
Over the weekend, millions of web users noticed a change to Google’s homepage on Saturday, March 29. For the entire day, Google’s homepage was awash in black, a complete turnaround from their famously simple white background. It turned out that Google was making a “gesture” in dedication to Earth Hour, a global conservation project. However, Google is only one organization on the web out of many that is making an effort to reduce their carbon footprint. Continue reading ‘Visible Shops Announces April to Be "Earth Month"’
Over the weekend, millions of web users noticed a change to Google’s homepage on Saturday, March 29. For the entire day, Google’s homepage was awash in black, a complete turnaround from their famously simple white background. It turned out that Google was making a “gesture” in dedication to Earth Hour, a global conservation project. However, Google is only one organization on the web out of many that is making an effort to reduce their carbon footprint. Continue reading ‘Visible Shops Announces April to Be “Earth Month”’
