Posts Tagged 'ethics'

Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not.

Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at how the company was impacting the environment.

Continue reading ‘Corporate Green: Customers Care Whether You're for the Environment’

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Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not.

Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at how the company was impacting the environment.

Continue reading ‘Corporate Green: Customers Care Whether You're for the Environment’

Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts

As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a flurry of bad publicity coming in from all directions. Much of it was based on public criticisms from vendors, labor unions, grassroot groups, and environmental groups (we’ll address this a little later). Wal-Mart: The High Cost of Low Price, a 2005 documentary film criticizing the company later earned a 92% “fresh” rating from RottenTomotoes.com (the online meter indicating that it has been highly praised by critics). Continue reading ‘Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts’

The New Wave Against Spam

In late May of 2007, the individual reputed to be the “Spam King” was arrested on charges of mail fraud, identity fraud, fraud in connection with electronic email, and money laundering. Robert Alan Soloway has been considered one of the worst of the worst spammers on the Internet. This month, Soloway plead guilty to the charges of email fraud, felony mail fraud, and failure to file taxes as a bargain to have the other charges dropped. However, he still faces up to 26 years in prison and a collective fine up to $625,000. Continue reading ‘The New Wave Against Spam’

Don't Commit These 5 SEO Sins

Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a list of SEO tactics that we suggest you never try.

1. Hidden Text
Sometimes, an SEO consultant or developer may put a list of target keywords in the same font color as the background color. This invisibility cloak does not fool search engine spiders. It will be viewed as spam and will not help you in SEO endeavors.

2. Microscopic Text
The same goes for text that appears in tiny point 1 font sizes. Those same finicky search engine spiders will ignore text in super-small sizes. The whole point for search engine indexing is to place worthwhile content at the top of the search engine result pages. Who on earth would want to read a website that is filled with invisible or hard to read text?

3. Keywords in Comment Tags
Remember our post about the nofollow tag? Well, search engines do not index comment tags as well, so there is no point in packing them with target keywords. You’re better off writing meaningful blog posts and comments in order to drive traffic to your site.

4. Pagejacking
Pagejacking is essentially copying someone else’s content and submitting it as your own on your website. It may be tempting to do this with winning content that ranks highly in search engine results, but this is one practice that will definitely get you into trouble. It counts as copyright violation, and you can expect to hear from someone’s lawyer if you’re not too careful.

5. Cloaking
Now, here is a practice that might actually work, unlike gimmicky keywords in hidden text or duplicating content. However, it is a highly controversial SEO technique. Cloaking is when you submit search engine optimized pages to SEO spiders, while serving web users with content-worthy pages. This way, you do not have to worry about creating content that is both optimized for search engines and appealing to readers. This method does bring a bit of success to some websites, but we urge you to caution for a couple of reasons.

For one, all the big league search engines have declared these types of pages to be spam. Officially, you shouldn’t be doing this as it is slightly dishonest and goes against the search engines’ attempts to bring web users with qualified content. But more importantly, a search engine may come up with an algorithm or device that will successfully weed out the websites that use this process. And then from there you would have to start all over again.

In conclusion, it is best to go in for the long haul and generate content and tags that are pertinent to your subject or interest. Although SEO typically takes a while before reaping rewards, it remains one of the best ways to reach out to new consumers.

Don’t Commit These 5 SEO Sins

Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a list of SEO tactics that we suggest you never try.

1. Hidden Text
Sometimes, an SEO consultant or developer may put a list of target keywords in the same font color as the background color. This invisibility cloak does not fool search engine spiders. It will be viewed as spam and will not help you in SEO endeavors.

2. Microscopic Text
The same goes for text that appears in tiny point 1 font sizes. Those same finicky search engine spiders will ignore text in super-small sizes. The whole point for search engine indexing is to place worthwhile content at the top of the search engine result pages. Who on earth would want to read a website that is filled with invisible or hard to read text?

3. Keywords in Comment Tags
Remember our post about the nofollow tag? Well, search engines do not index comment tags as well, so there is no point in packing them with target keywords. You’re better off writing meaningful blog posts and comments in order to drive traffic to your site.

4. Pagejacking
Pagejacking is essentially copying someone else’s content and submitting it as your own on your website. It may be tempting to do this with winning content that ranks highly in search engine results, but this is one practice that will definitely get you into trouble. It counts as copyright violation, and you can expect to hear from someone’s lawyer if you’re not too careful.

5. Cloaking
Now, here is a practice that might actually work, unlike gimmicky keywords in hidden text or duplicating content. However, it is a highly controversial SEO technique. Cloaking is when you submit search engine optimized pages to SEO spiders, while serving web users with content-worthy pages. This way, you do not have to worry about creating content that is both optimized for search engines and appealing to readers. This method does bring a bit of success to some websites, but we urge you to caution for a couple of reasons.

For one, all the big league search engines have declared these types of pages to be spam. Officially, you shouldn’t be doing this as it is slightly dishonest and goes against the search engines’ attempts to bring web users with qualified content. But more importantly, a search engine may come up with an algorithm or device that will successfully weed out the websites that use this process. And then from there you would have to start all over again.

In conclusion, it is best to go in for the long haul and generate content and tags that are pertinent to your subject or interest. Although SEO typically takes a while before reaping rewards, it remains one of the best ways to reach out to new consumers.

Don't Commit These 5 SEO Sins

Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a list of SEO tactics that we suggest you never try.

1. Hidden Text
Sometimes, an SEO consultant or developer may put a list of target keywords in the same font color as the background color. This invisibility cloak does not fool search engine spiders. It will be viewed as spam and will not help you in SEO endeavors.

2. Microscopic Text
The same goes for text that appears in tiny point 1 font sizes. Those same finicky search engine spiders will ignore text in super-small sizes. The whole point for search engine indexing is to place worthwhile content at the top of the search engine result pages. Who on earth would want to read a website that is filled with invisible or hard to read text?

3. Keywords in Comment Tags
Remember our post about the nofollow tag? Well, search engines do not index comment tags as well, so there is no point in packing them with target keywords. You’re better off writing meaningful blog posts and comments in order to drive traffic to your site.

4. Pagejacking
Pagejacking is essentially copying someone else’s content and submitting it as your own on your website. It may be tempting to do this with winning content that ranks highly in search engine results, but this is one practice that will definitely get you into trouble. It counts as copyright violation, and you can expect to hear from someone’s lawyer if you’re not too careful.

5. Cloaking
Now, here is a practice that might actually work, unlike gimmicky keywords in hidden text or duplicating content. However, it is a highly controversial SEO technique. Cloaking is when you submit search engine optimized pages to SEO spiders, while serving web users with content-worthy pages. This way, you do not have to worry about creating content that is both optimized for search engines and appealing to readers. This method does bring a bit of success to some websites, but we urge you to caution for a couple of reasons.

For one, all the big league search engines have declared these types of pages to be spam. Officially, you shouldn’t be doing this as it is slightly dishonest and goes against the search engines’ attempts to bring web users with qualified content. But more importantly, a search engine may come up with an algorithm or device that will successfully weed out the websites that use this process. And then from there you would have to start all over again.

In conclusion, it is best to go in for the long haul and generate content and tags that are pertinent to your subject or interest. Although SEO typically takes a while before reaping rewards, it remains one of the best ways to reach out to new consumers.


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