Posts Tagged 'Gmail'

Gmail Users Read More Marketing E-mails

According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.

In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.

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Continue reading ‘Gmail Users Read More Marketing E-mails’

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Why Isn't Anyone 'Flock'ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn't Anyone 'Flock'ing?’

Why Isn't Anyone 'Flock'ing?

FlockAs of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.

While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?

Continue reading ‘Why Isn't Anyone 'Flock'ing?’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn’t crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn’t crash the Internet’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Litmus Puts Its 'Fingerprint' on E-mail Client Stats

fingerprint1Whoa! Color us impressed.

A new service from Litmus’ Fingerprint e-mail analysis system offers accurate, up-to-date statistics on e-mail client usage.

Until now, the Internet marketing industry had to rely solely on suspicion when it came to who was using what e-mail client, leaving us to test our e-mails blindly. Even then it was anybody’s guess how it’d turn out on the other end if recipients were using an e-mail client not on our radar. At the very least, the process made us feel better.

This new service, however – well, it can tell you exactly what e-mail clients your customers are using. By embedding a single line of HTML code in your e-mail newsletter template, Fingerprint will deliver near-real-time statistics with its patent pending technology.

Your head is spinning, right? Ours, too.

Continue reading ‘Litmus Puts Its 'Fingerprint' on E-mail Client Stats’


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