Posts Tagged 'how to'

The Official Launch of VisibleU is this Wednesday!

VisibleUMonths of intense labor has finally paid off … Visible Shops is very happy to announce the launch of VisibleU!

The official launch of VisibleU is on Wednesday, October 21, 2009, at the NY XPO for Business. It’s the region’s largest B2B show, featuring a full day of business opportunity, growth and value. Not to mention plenty of time to network! If you have time to stop by, we highly recommend it. You never know who you’ll meet – besides us, of course.

In the meantime, we wanted to let all of you know that VisibleU is up and running right now, and we’d like all of our friends from Visible Shops to see what we’ve done and how you can benefit from it.

Through the past several years we met with many small business owners who really liked our concepts, our methodology and our people, but said that we simply cost too much for them. We decided a year ago to do something about that. We resolved to find a way to bring our concepts, methodology and expertise to every small business owner that wanted to take advantage of Internet marketing.

The rules we set for ourselves were simple.

1.    Must be affordable for all businesses no matter how small.
2.    Must be able to educate small business owners on Internet Marketing concepts and tools.
3.    Must provide access to our professional Internet Marketing Staff.
4.    Must be scalable so all businesses can get what they need.
5.    Should not require a long term contract.
6.    Should always deliver a positive ROI.

We did it! Now it’s available to you. Visit the VisibleU Web site and check it out.

But wait – there’s more…

Continue reading ‘The Official Launch of VisibleU is this Wednesday!’

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MIT's Pattie Maes Talks 'Sixth Sense'

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT's Pattie Maes Talks 'Sixth Sense'’

MIT's Pattie Maes Talks 'Sixth Sense'

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT's Pattie Maes Talks 'Sixth Sense'’

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.

Interactive Marketing – Is That Really Where It's At?

iStock_000000307584XSmallIt shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

Continue reading ‘Interactive Marketing – Is That Really Where It's At?’

Interactive Marketing – Is That Really Where It's At?

iStock_000000307584XSmallIt shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

Continue reading ‘Interactive Marketing – Is That Really Where It's At?’

Firefox 3.0 Got the "Colbert Bump"

Back in June, Firefox 3.0 got some free publicity on its release date because Jonathan Zittrain mentioned it during his interview on the show, The Colbert Report. Zittrain is a professor and a researcher of the Berkman Center for Internet & Society at Harvard Law School, which investigates Internet policies. His new book, The Future of the Internet and How to Stop It, focuses on what Zittrain believes to be disturbing web trends that threaten future innovation on the Internet. Continue reading ‘Firefox 3.0 Got the "Colbert Bump"’


Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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