Posts Tagged 'inbound marketing'

An Expert Assessment of Social Media Marketing

social-media-waste-of-timeWe talk a lot about social media marketing. A lot. In the past few weeks alone we’ve published posts on using Twitter to help build a brand, advantages and disadvantages of being a YouTube partner, and statistics on how much MORE money we’ll spend on social network marketing this year.

What can we say  – we’ve got a soft spot for social media and its marketing potential.

Of course, we think we’re justified in our love of applying new technologies to tried-and-true techniques. After all, we have implemented some of these components in our own campaigns, and they seem, for the most part, to garner a positive response.

As always – and we preach this more than we prosthelytize social media as the second coming – serious consideration should be given to the benefits and pitfalls of social media before abandoning everything else you know. Even then, while you weigh your options, your question shouldn’t be ‘Should I engage in social media marketing?’ but rather ‘HOW should I engage in social media marketing?’

But you don’t have to take our word for it.

Maybe you’re the kind of person who needs to hear these things from IBM Vice President Sandy Carter, who did an interview on the subject with MarketingProfs.com.

During the chat, Sandy offers her professional perspective on the importance of social media for business, as well as some of the topics she’ll cover during a session at the B2B Forum in Boston on June 8 & 9 – a conference we highly recommend you attend if these sort of topics are your cup of tea.

Continue reading ‘An Expert Assessment of Social Media Marketing’

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Is 'Tweeting' for the Birds?

twitter-imageWith all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this:

Continue reading ‘Is 'Tweeting' for the Birds?’

Is 'Tweeting' for the Birds?

twitter-imageWith all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this:

Continue reading ‘Is 'Tweeting' for the Birds?’

Is Inbound Marketing the Dawn of a New Era?

inboundmarketingvenInternet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers.

In fact, the folks at Hubspot have so much confidence in their position that they’re calling this shift “a new era of marketing on the web.” Snazzy.

And even though we’re still holding a grudge against Hubspot for recently doubling its monthly fees, we tend to agree that these tight financial times are causing marketers to turn to thriftier means of bringing in new business.

Continue reading ‘Is Inbound Marketing the Dawn of a New Era?’


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