Posts Tagged 'keywords'

10 Marketing Strategies for a Small Business in 2010

Web site marketingTake a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.

You’re going to love it – so check it out and spread the word!

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

How Keyword Placement in Your Content Influences Search Engines

How often and how well you place keywords in your content will have have great effect on search engine spiders. You should afford some finesse in the writing; you don’t want to repeat your keywords in a clunky fashion, or it could deter users from actually reading your content. However, here are a few guidelines you should consider when inputting keywords into your text.

Continue reading ‘How Keyword Placement in Your Content Influences Search Engines’


Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

We're Getting Popular!

  • 30,486 visits!

George’s Tweets

Error: Please make sure the Twitter account is public.

Gabriel’s Tweets

Categories