Posts Tagged 'keywords'

10 Marketing Strategies for a Small Business in 2010

Web site marketingTake a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.

You’re going to love it – so check it out and spread the word!

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

How Keyword Placement in Your Content Influences Search Engines

How often and how well you place keywords in your content will have have great effect on search engine spiders. You should afford some finesse in the writing; you don’t want to repeat your keywords in a clunky fashion, or it could deter users from actually reading your content. However, here are a few guidelines you should consider when inputting keywords into your text.

Continue reading ‘How Keyword Placement in Your Content Influences Search Engines’

Don't Commit These 5 SEO Sins

Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a list of SEO tactics that we suggest you never try.

1. Hidden Text
Sometimes, an SEO consultant or developer may put a list of target keywords in the same font color as the background color. This invisibility cloak does not fool search engine spiders. It will be viewed as spam and will not help you in SEO endeavors.

2. Microscopic Text
The same goes for text that appears in tiny point 1 font sizes. Those same finicky search engine spiders will ignore text in super-small sizes. The whole point for search engine indexing is to place worthwhile content at the top of the search engine result pages. Who on earth would want to read a website that is filled with invisible or hard to read text?

3. Keywords in Comment Tags
Remember our post about the nofollow tag? Well, search engines do not index comment tags as well, so there is no point in packing them with target keywords. You’re better off writing meaningful blog posts and comments in order to drive traffic to your site.

4. Pagejacking
Pagejacking is essentially copying someone else’s content and submitting it as your own on your website. It may be tempting to do this with winning content that ranks highly in search engine results, but this is one practice that will definitely get you into trouble. It counts as copyright violation, and you can expect to hear from someone’s lawyer if you’re not too careful.

5. Cloaking
Now, here is a practice that might actually work, unlike gimmicky keywords in hidden text or duplicating content. However, it is a highly controversial SEO technique. Cloaking is when you submit search engine optimized pages to SEO spiders, while serving web users with content-worthy pages. This way, you do not have to worry about creating content that is both optimized for search engines and appealing to readers. This method does bring a bit of success to some websites, but we urge you to caution for a couple of reasons.

For one, all the big league search engines have declared these types of pages to be spam. Officially, you shouldn’t be doing this as it is slightly dishonest and goes against the search engines’ attempts to bring web users with qualified content. But more importantly, a search engine may come up with an algorithm or device that will successfully weed out the websites that use this process. And then from there you would have to start all over again.

In conclusion, it is best to go in for the long haul and generate content and tags that are pertinent to your subject or interest. Although SEO typically takes a while before reaping rewards, it remains one of the best ways to reach out to new consumers.

Don't Commit These 5 SEO Sins

Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a list of SEO tactics that we suggest you never try.

1. Hidden Text
Sometimes, an SEO consultant or developer may put a list of target keywords in the same font color as the background color. This invisibility cloak does not fool search engine spiders. It will be viewed as spam and will not help you in SEO endeavors.

2. Microscopic Text
The same goes for text that appears in tiny point 1 font sizes. Those same finicky search engine spiders will ignore text in super-small sizes. The whole point for search engine indexing is to place worthwhile content at the top of the search engine result pages. Who on earth would want to read a website that is filled with invisible or hard to read text?

3. Keywords in Comment Tags
Remember our post about the nofollow tag? Well, search engines do not index comment tags as well, so there is no point in packing them with target keywords. You’re better off writing meaningful blog posts and comments in order to drive traffic to your site.

4. Pagejacking
Pagejacking is essentially copying someone else’s content and submitting it as your own on your website. It may be tempting to do this with winning content that ranks highly in search engine results, but this is one practice that will definitely get you into trouble. It counts as copyright violation, and you can expect to hear from someone’s lawyer if you’re not too careful.

5. Cloaking
Now, here is a practice that might actually work, unlike gimmicky keywords in hidden text or duplicating content. However, it is a highly controversial SEO technique. Cloaking is when you submit search engine optimized pages to SEO spiders, while serving web users with content-worthy pages. This way, you do not have to worry about creating content that is both optimized for search engines and appealing to readers. This method does bring a bit of success to some websites, but we urge you to caution for a couple of reasons.

For one, all the big league search engines have declared these types of pages to be spam. Officially, you shouldn’t be doing this as it is slightly dishonest and goes against the search engines’ attempts to bring web users with qualified content. But more importantly, a search engine may come up with an algorithm or device that will successfully weed out the websites that use this process. And then from there you would have to start all over again.

In conclusion, it is best to go in for the long haul and generate content and tags that are pertinent to your subject or interest. Although SEO typically takes a while before reaping rewards, it remains one of the best ways to reach out to new consumers.


Visible Shops

Want to contact the Marketing Minds behind Hiring the Internet? Visit our official website, VisibleShops.com, Internet Marketing Specialists, to find out more about who we are, what we do, and how we raise the visibility of our clients.

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