Posts Tagged 'newsletter'

Marketing a Small Business on a Tight Budget

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.

So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.

You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.

blobPeopleSo where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’

Blognet Award

trophy1

HiringTheInternet has been nominated for an acclaimed BlogNet Award for January!

Help us in our quest for blogging glory by voting for our blog in this month’s contest.

With over 1,300 monthly viewers we are extremely excited about this nomination and appreciate the abundant support we’ve received over the years. Thank you.

Quick! Easy! Vote for our Blog!

Litmus Puts Its 'Fingerprint' on E-mail Client Stats

fingerprint1Whoa! Color us impressed.

A new service from Litmus’ Fingerprint e-mail analysis system offers accurate, up-to-date statistics on e-mail client usage.

Until now, the Internet marketing industry had to rely solely on suspicion when it came to who was using what e-mail client, leaving us to test our e-mails blindly. Even then it was anybody’s guess how it’d turn out on the other end if recipients were using an e-mail client not on our radar. At the very least, the process made us feel better.

This new service, however – well, it can tell you exactly what e-mail clients your customers are using. By embedding a single line of HTML code in your e-mail newsletter template, Fingerprint will deliver near-real-time statistics with its patent pending technology.

Your head is spinning, right? Ours, too.

Continue reading ‘Litmus Puts Its 'Fingerprint' on E-mail Client Stats’

Litmus Puts Its 'Fingerprint' on E-mail Client Stats

fingerprint1Whoa! Color us impressed.

A new service from Litmus’ Fingerprint e-mail analysis system offers accurate, up-to-date statistics on e-mail client usage.

Until now, the Internet marketing industry had to rely solely on suspicion when it came to who was using what e-mail client, leaving us to test our e-mails blindly. Even then it was anybody’s guess how it’d turn out on the other end if recipients were using an e-mail client not on our radar. At the very least, the process made us feel better.

This new service, however – well, it can tell you exactly what e-mail clients your customers are using. By embedding a single line of HTML code in your e-mail newsletter template, Fingerprint will deliver near-real-time statistics with its patent pending technology.

Your head is spinning, right? Ours, too.

Continue reading ‘Litmus Puts Its 'Fingerprint' on E-mail Client Stats’

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character. Continue reading ‘Visible Shops Goes Meta: The Office's Viral Marketing Campaign’

Visible Shops Announces April to Be "Earth Month"

Over the weekend, millions of web users noticed a change to Google’s homepage on Saturday, March 29. For the entire day, Google’s homepage was awash in black, a complete turnaround from their famously simple white background. It turned out that Google was making a “gesture” in dedication to Earth Hour, a global conservation project. However, Google is only one organization on the web out of many that is making an effort to reduce their carbon footprint. Continue reading ‘Visible Shops Announces April to Be "Earth Month"’


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