Posts Tagged 'spam'

Gmail Users Read More Marketing E-mails

According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.

In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.

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Continue reading ‘Gmail Users Read More Marketing E-mails’

How to Work Around the New Definition of Spam

So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs.

What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up for into the spam bin. A recent MarketingSherpas report produces a survey of emailers who use AOL, Yahoo, and MSN who have recently sent their messages to the junk folder. The question was straightforward and reasonable: “Why did you mark the emails as spam?”

The responses will not please many email marketers.

Continue reading ‘How to Work Around the New Definition of Spam’

You’re Welcome: Here’s… Mahalo

Previously, we discussed the helpfulness of directories and shared some tips on how to avoid being labeled a spammer. Now, we show you the first “human-powered” search engine/directory that strives to be spam-free. Mahalo (“thank you” in Hawaiian) arrived in early 2007, and it has been in beta mode since January 2008. Unlike search engines such as Google, the quality of links is not determined by algorithms. Human editors make conclusions about the quality of submissions made by users. And aside from browsing the directory, a visitor can search a keyword on Mahalo, and view a search engine result page with categorized information.

Continue reading ‘You’re Welcome: Here’s… Mahalo’

You're Welcome: Here's… Mahalo

Previously, we discussed the helpfulness of directories and shared some tips on how to avoid being labeled a spammer. Now, we show you the first “human-powered” search engine/directory that strives to be spam-free. Mahalo (“thank you” in Hawaiian) arrived in early 2007, and it has been in beta mode since January 2008. Unlike search engines such as Google, the quality of links is not determined by algorithms. Human editors make conclusions about the quality of submissions made by users. And aside from browsing the directory, a visitor can search a keyword on Mahalo, and view a search engine result page with categorized information.

Continue reading ‘You're Welcome: Here's… Mahalo’

You're Welcome: Here's… Mahalo

Previously, we discussed the helpfulness of directories and shared some tips on how to avoid being labeled a spammer. Now, we show you the first “human-powered” search engine/directory that strives to be spam-free. Mahalo (“thank you” in Hawaiian) arrived in early 2007, and it has been in beta mode since January 2008. Unlike search engines such as Google, the quality of links is not determined by algorithms. Human editors make conclusions about the quality of submissions made by users. And aside from browsing the directory, a visitor can search a keyword on Mahalo, and view a search engine result page with categorized information.

Continue reading ‘You're Welcome: Here's… Mahalo’


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