Posts Tagged 'Statistics'

MarketingCharts Help with Internet Research

hitwise-2009-september-print-media-websitesIf you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

Continue reading ‘MarketingCharts Help with Internet Research’

Online Media Statistics from The Economist – "Shift Happens"

economist_logoLast month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

Continue reading ‘Online Media Statistics from The Economist – "Shift Happens"’

Survey Says More People Watching TV Online Than Ever Before

hulu021The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.

The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.

Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.

These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.

Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.

Find the full chart after the jump.

Continue reading ‘Survey Says More People Watching TV Online Than Ever Before’

How 'Bout a (Social Media) Revolution?

SocialMediaRevolution1In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

SocialMediaRevoltion

Take a look:

Continue reading ‘How 'Bout a (Social Media) Revolution?’

How 'Bout a (Social Media) Revolution?

SocialMediaRevolution1In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

SocialMediaRevoltion

Take a look:

Continue reading ‘How 'Bout a (Social Media) Revolution?’

Web Makeover Gives GolfEtail a Boost

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.

More Global Internet Statistics Coming Your Way

StatCounter recently (march 3rd, 2009) launched a new “GlobalStats” site, making all of their aggregated internet usage stats available for public consumption. This is not the first of its kind, but StatCounter’s contribution is a good one.

Statistics on internet usage consistently rate among the highest read posts on HiringTheInternet and are often searched for.  We like ’em too.  The more services provide thiskind of information, the better we’ll be able to accurately assess the use of the Internet.

The interface is clean and easy to use, and they’ll let you download a CSV (you can open this in MS Excel or Apple Numbers) with raw numbers. Continue reading ‘More Global Internet Statistics Coming Your Way’


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