Posts Tagged 'viral campaign'

Standing Up For What You Believe In

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, the only way to get her message out there fast enough was to develop a compelling viral campaign.

Our viral campaign featured Kleinbaum’s video and was very successful over a short period of time; the video was viewed favorably by thousands of people, was featured on various websites, and was watched by many on January 20th at the exact time Warren was delivering his invocation.

Rabbi Sharon Kleinbaum

Rabbi Sharon Kleinbaum

Continue reading ‘Standing Up For What You Believe In’

The Effective Use of Humor in Viral Campaigns

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go!

Do you have one in mind? If so, which one did you think of and why?

Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them.

One example of an excellent viral campaign is Dos Equis “Most Interesting Man in the World” (MIMW). On April 16, 2007, Dos Equis launched the “Most Interesting Man in the World” campaign to guide “premium beer and spirits drinkers in their quest to live more interesting lives, reinforced by the catchphrase: ‘Stay thirsty my friends.’” The most interesting man, played by Peter Gammons, is a figure that is meant to stand as a humorous reverential icon when consumers think of Dos Equis.

Continue reading ‘The Effective Use of Humor in Viral Campaigns’

Don’t Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don’t Underestimate the Power of Offline Marketing’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’


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