Posts Tagged 'web analytics'

How Google’s Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google’s Ad Planner May Affect User Privacy’

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How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google's Ad Planner May Affect User Privacy’

How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool.

OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting development for online marketers. Obviously, there’s some business sense for Google, the most popular search engine, to offer up web analytics services.

Continue reading ‘How Google's Ad Planner May Affect User Privacy’

How Google Demonstrates E-Commerce Growth

Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back?

To answer the first question, investors had become jumpy due to a report issued by Bear Stearns (PDF) on February 26. The investment firm’s report was an alert based on statistics from a web analytics firm, comScore, which claimed that the number of domestic paid clicks were down by 0.3 percent. That day on Wall Street, Google’s stocks started out down $25 a share and continued dropping before bouncing back a little. Continue reading ‘How Google Demonstrates E-Commerce Growth’


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