Posts Tagged 'Youtube.com'

Online Media Statistics from The Economist – "Shift Happens"

economist_logoLast month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

Continue reading ‘Online Media Statistics from The Economist – "Shift Happens"’

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How 'Bout a (Social Media) Revolution?

SocialMediaRevolution1In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

SocialMediaRevoltion

Take a look:

Continue reading ‘How 'Bout a (Social Media) Revolution?’

How 'Bout a (Social Media) Revolution?

SocialMediaRevolution1In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

SocialMediaRevoltion

Take a look:

Continue reading ‘How 'Bout a (Social Media) Revolution?’

Bing – You're It!

BingWell, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future).  But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.

I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things.  I have to admit, it’s pretty cool.  I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world.  But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined.  Pretty impressive.

Have you tried it?  What do you think?

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Bing – You're It!

BingWell, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future).  But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.

I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things.  I have to admit, it’s pretty cool.  I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world.  But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined.  Pretty impressive.

Have you tried it?  What do you think?

, ,

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’

Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’


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