Did Mac Users Decide Election ’08?


Ever wondered what computer operating system certain political parties prefer?

Probably not. But Market Share by Net Applications has gone out and retrieved that data so you can enjoy a more serene slumber.

Back in January, the Internet usage trend analysis company (try saying that three times fast!) compiled a map of the United States showing Apple’s market share by measuring the usage share of all Macintosh operating systems. Curiously, the map had a striking resemblance to the 2004 U.S. red/blue election map.

marketshare2004electionmap

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It was only a matter of time, then, that the Market Share super sleuths decided to dissect Apple’s sales so far this year in order to predict how the swing states were trending for Mac share. And what did they come up with? Have a look-see.

State                                         Mac Share Change Since January 2008

Colorado                                  14.93%
Florida                                       7.29%
Indiana                                     -1.14%
Missouri                                   -2.13%
North Carolina                           7.99%
New Hampshire                        17.59%
New Mexico                                9.72%
Nevada                                       4.68%
Ohio                                           1.30%
Pennsylvania                               4.09%
Virginia                                   -15.73%

marketshareswingstate-map1

statemapredbluer5122

While the numbers show a few states breaking rank from Market Share’s hypothesis (Virginia had to balance its GOP ship jumping somehow), all in all the Mac-to-democrat theory holds water.

Now, if only there were a study correlating abacus users to Sarah Palin supporters…

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