Small Business Social Media Seminar Follow Up

Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos!  Among the participants was celebrity photographer Diane Cohen.  She was nice enough to take some shots and send them along.  See them after the jump.

The seminar was a great success, if I do say so myself.  We’re still getting fantastic feedback and following up with participants.  So thank you to everyone who participated and helped spread the word!

To find out about the next seminar just fill out this form.

Interactive Marketing – Is That Really Where It’s At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

Interactive Marketing – Is That Really Where It's At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

Interactive Marketing – Is That Really Where It's At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor – this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

Is 'Tweeting' for the Birds?

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this: