Is Social Networking Separated by Social Class?

That’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.

Small Business Social Media Seminar Follow Up

Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos!  Among the participants was celebrity photographer Diane Cohen.  She was nice enough to take some shots and send them along.  See them after the jump.

The seminar was a great success, if I do say so myself.  We’re still getting fantastic feedback and following up with participants.  So thank you to everyone who participated and helped spread the word!

To find out about the next seminar just fill out this form.

How 'Bout a (Social Media) Revolution?

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

Take a look:

How 'Bout a (Social Media) Revolution?

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

Take a look:

LinkedIn Poll: What’s stopping you from making more?

The Internet is obviously, a vital part of almost all business.  So why aren’t more people, especially in smaller businesses, getting more out of it?  We’ll ask a few questions over the next week to find out.  For today the question is simple:

What is your biggest road block to getting better results from your company?

Take our quick poll (just one question) at LinkedIn. http://bit.ly/LinkedIn_Poll

polls, LinkedIn, Roadblocks to success