Posts Tagged 'twitter'

Is there really no page fold?

scrollThis has been all over Twitter lately – if you haven’t already seen it:

People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who talks about designing around the fold a fair deal, I had kind of a squinty-eyed suspicious sort of reaction to these comments, but I also started thinking about it.

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Is Social Networking Separated by Social Class?

092909_facebookrichThat’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.


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What Happens When Your Future Boss Finds You Online?

kevin_colvinSometimes you get fired. Before you get hired.

That’s the subject of a recent article on, titled “How social media can hurt your career.”

In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers, reprimanding at work and pink slips.

Not all of the examples are tragic, however. Some are quite funny. Depending whose side you’re on.

Like this Tweet, for instance, from a potential Cisco employee who wanted the world to know about a recent job offer:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work,” read the Tweet.

Not missing a beat, Tim Levad, a “channel partner advocate” for the company, responded: “Who is the hiring manger, I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”


And the pain without gain doesn’t stop there.

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Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!


Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins’

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