Survey Says More People Watching TV Online Than Ever Before

The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.

The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.

Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.

These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.

Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.

Find the full chart after the jump.

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

You Can Take Our TV and Cell Phones, But Don't Touch the Internet

Don’t let the throngs of people clamoring for the new iPhone 3G S outside your neighborhood Apple store fool you. A new study from Pew Internet & American Life Project shows that in this time of economic hardship, people are giving up cell phones and TV.

One thing Americans aren’t willing to part with, however, is Internet service. In fact, even in the face of financial turmoil, more and more people are purchasing high-speed Internet.

A few key stats from the study:

You Can Take Our TV and Cell Phones, But Don't Touch the Internet

Don’t let the throngs of people clamoring for the new iPhone 3G S outside your neighborhood Apple store fool you. A new study from Pew Internet & American Life Project shows that in this time of economic hardship, people are giving up cell phones and TV.

One thing Americans aren’t willing to part with, however, is Internet service. In fact, even in the face of financial turmoil, more and more people are purchasing high-speed Internet.

A few key stats from the study: