Posts Tagged 'Windows'

Gmail Users Read More Marketing E-mails

According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.

In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.

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Continue reading ‘Gmail Users Read More Marketing E-mails’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn’t crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn’t crash the Internet’

Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Morning coffee mugI’ve got six goodies for you today.  Google just announced a new operating system based on their recently released web browser, Chrome.  Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google.  David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor.  Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter).  But just because it’s the little guy doesn’t mean it’s not great.

Continue reading ‘Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet’

Bing – You're It!

BingWell, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future).  But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.

I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things.  I have to admit, it’s pretty cool.  I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world.  But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined.  Pretty impressive.

Have you tried it?  What do you think?

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Bing – You're It!

BingWell, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future).  But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.

I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things.  I have to admit, it’s pretty cool.  I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world.  But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined.  Pretty impressive.

Have you tried it?  What do you think?

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Don't Underestimate the Power of Offline Marketing

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – http://www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

Continue reading ‘Don't Underestimate the Power of Offline Marketing’


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